Today’s implementation of RFID promotes entertainment applications, from social networks to sporting competitions and theme parks. RFID wristbands are quite common methods for location determination and user experience improvement. Yes, but how?
In several procedures, RFID technology is used, including ticket authentication, planning for biking and marathon events, protection and identification in ski resorts and theme parks, and the enhancement of consumer service using RFID as a digital payment based resort tool.
Whether it is a one-day bracelet or a multi-day RFID wristband, this device helps many businesses and venues, and luxury hotel chains are among those that adopt this trend. In the following locations, long or short-range RFID wristbands may be used:
– Amusement Parks
– Concerts and festivals
– Water Parks
– Centers for family entertainment
– Places for holiday
For instance, when you have an RFID card in a sports center, before using the facility’s swimming pool, the RFID wristband may become a more convenient alternative than holding the card. Or by using your RFID wristband in a vacation resort, you can get reliable service by getting your wristband scanned from opening your room door to shopping in all places.
Technically speaking, it may have certain benefits by putting RFID technology within the wristband. The most relevant of them is that it has already modified the method of carrying a belonging. It has evolved into wearable technology in a sense. Without bothering the customer, it can help both visual and electronic recognition. Using silicon on wristbands also offers ease of use, allowing the consumer to comfortably wear them without risking them to toxic chemicals.
Also, the wristband’s structure helps the protection of the chip and antenna inside the silicon material. It would, for example, be resistant to crashes and similar impacts, bends, water, and other chemical effects, UV rays from the sun, and many other chemical and physical effects.
Let’s look at some ideas:
A similar RFID application was used at the AutoRAI Amsterdam Motor Show in April 2011. By distributing RFID cards to the fair visitors, users who liked Renault vehicle models were made possible to publish the features of the model they liked on the Facebook walls.
University Sports Games is one of the areas where RFID technology is used. As in the previous example of Coca-Cola, when, where, which activity the students watched, or which activity they attended were tracked with RFID wristbands and shared on their social media. For example, 180-degree images of players dunking on the basketball hoop can be broadcast in slow motion, which has created the necessary materials that can create a viral effect on social media.
The combination of all such visual opportunities with RFID technology makes it possible for brands in the tourism and entertainment sector to apply viral marketing tactics.
Thanks to RFID wrists and cards, companies seem to be waiting for fierce competition in different projects and applications in social media marketing. For example, from a pool party or animation show in a holiday village, or when people enter a shopping mall, store or restaurant, they can share these images on social media pages. Of course, we can say that people who see how fun, comfortable, or stylish this place is, through a photo of their friend, will come across as potential customers of companies.
Also, this is not only about social media marketing. RFID wristbands and cards actually work for the safety and navigation of individuals in crowded places like holiday resorts, theme parks, amusement centers, and so on. Tracking young kids in a place full of distractions may become more practical with the tracking opportunity of RFID wristbands. At the same time, of course, these centers and accommodation places may use this security feature as another salespoint targeting the parents as well!