Founded in the last century and existing in this century, the Walt Disney World is a common memory for every generation. It provides children hope, guards the children’s fairy tale world, and gives children a good childhood memory. Disney’s influence is great. It can be said that everyone recalls that Disney is beautiful. It can always give us hope when we are chaotic, not let us have confidence in zombie in society, and almost everyone knows that Disney exists.
With the development of informatization, it is now the era of big data. The world is also becoming digital and intelligent. And Disney has also been updated. Disney has made MagicBand’s bracelet clap using RFID and has begun to promote and sell.
RFID technology is a widely used technology (Bluetooth and radio frequency identification technology). Walt Disney World uses the newly launched RFID MagicBand instead of paper tickets, which allows people to enjoy Disneyland better fast.
The original design of the bracelet was inspired by classic Disney animated characters inside, and the design is very unique. Its raw material is rubber, and the sliders are interchangeable and can be matched with other types of watches. There are different colors to choose from, among which the animated characters represented by different colors are also different, such as blue from Stitch, orange from Orange Bird, white from Frozen 2 and silver from Mickey and Donald Duck, these bracelets have novel design ideas and are very beautiful. It should be welcomed in all Disneyland.
In addition, MagicBand made with RFID technology has also been applied to hotels in Disney Resorts, not just for Disney theme parks. And Disney headquarters has been studying how to use this technology for cash register payment. Although MagicBand has not yet been used in resort hotels, MagicBand 2.0 has been used, mainly to supervise children and check whether they enter or leave the club.
MagicBand replaces paper tickets, can communicate with any sensor in Disneyland and can be used as the key to hotel rooms. When you meet a Disney cartoon character, you can know your name and other personal information you gave to Disney, which is very intelligent. This function can monitor children well to prevent the loss, and parents can limit consumption to children.
MagicBand represents the future of the digital age. It combines smart devices with traditional theme parks, integrates all projects, avoids the phenomenon of queuing, provides customers with a perfect experience, and perfectly realizes the theme park digitization.
With the emergence of MagicBand, both children and adults can better enjoy all Disney’s optimistic projects, and with the accumulation of customer data at the group level and individual level, they can provide more and more personalized services to customers’ plan time and arrange routes.
This technology is led by Walt Disney World and is expected to go to Disney theme parks all over the world, and other types of theme amusement parks can also consider this technology to improve the customer’s experience and make customers fully immersed in the joy of playing.