The ‘‘Rethinking Packaging’’ report powered by DHL Trend Research emphasizes the importance of smart packaging. It describes that smart packaging facilitates basic functionalities such as protection, transportability, communication and additional functionalities like brand experience, security & traceability and connectedness. As it serves four different parties; brands, logistics, consumers and retailers; therefore, it’s pushing companies to build smart packaging solutions. PreScouter’s research team identified almost 11 companies following the criteria of AR (Augmented Reality), smart indicators/ pigments, barcodes/ QR codes and sensors/ printed electronics to propose smart technologies. The names of these companies were;
- EVRYTHNG IOT
Everything company has designed ‘‘Product Cloud’’ which revolves around sourcing, manufacturing, distribution, retail, consumption, and recycling. The smart packaging solutions give you the complete right to know more about your business. You can determine how the supply chain works, how products move, who’s selling them, and buying them. You can acquire all the information in real-time, helping you take instant actions and maintain transparency throughout the supply chain store.
Being an IoT company, it connects consumer products to the Cloud and handles real-time analytics to execute applications during the product’s lifecycle.
Another amazing feature given by EVERTHNG is that it offers customer engagement opportunities. It changes the traditional packaging into intelligent digital entities to engage a customer in the purchasing process.
This company uses intelligent back-end technology to handle FMCG (Fast-moving consumer goods) items throughout the distribution industry. The technology constantly updates the information about the product on the Cloud network to acquire the products’ whereabouts. Therefore, a logistics company can track all the products at any time and from anywhere in the world.
This platform’s magic is that it uses blockchain technology to store, handle, and update code information. Once the product is being lost or stolen, companies get instant alerts, notifications about that product.
All the products contain machine-readable identity as they are powered by different coding systems such as QR, RFID, NFC and data matrix. The different information about the same product is presented in front of the users as they’ve their own preferences and personalization.
ThinFilm Electronics ASA is a Norwegian flexible electronics manufacturing company to feature labeling and smart packaging integration solutions and the CNECT cloud-based software platform.
ThinFilm-based smart packaging solutions’ primary focus is to promote NFC (Near-field Communication) that allows users to verify the integrity of products with just one tap. By tapping smartphone over the product packaging, customers receive personalized content, bonus packages, gifts, how-to-do tutorials and brand news.
It is an ideal smart packaging solution due to OpenSense Technology integrated with dual-ID tag sensor for detecting sealed and opened status of products.
ThinFilm designs NFCSpeedTap, a single-ID NFC tag attached with bottle caps or coverings, enabling the companies to protect products from counterfeiting and improve customer satisfaction.
This company is famous for developing low-cost flexible electronics that can be used effectively for smart packaging applications. PragmatIC-based flexible ICs can be attached with all the products to enhance objects’ potential, helping the customers interact with objects digitally.
- ScanTrust IoT
This Swiss-based company is successful for providing identity verification through codes which is impossible to be replicated. ScanTrust IoT offers codes produced by QR, 2D barcodes and IoT platform. These codes can be devoted or printed on products, labels, equipment, cartons or boxes.
Logistic companies can acquire transparency across the supply chain store because IoT platform provides them complete control to handle products, identify counterfeit locations, avoid inventory replication and monitor distributors.