The travel industry has been troubled by weak customer loyalty, which has led to its failure to perform efficiently. Mishandled luggage is a major element that leads to low consumer loyalty. As confirmed by the U.S. Department of Transportation, mismanaged baggage was the number two concern for delayed flights in the Airline sector.
Dealing for each misplaced bag causes airlines an estimate of $100, and about $1 billion a year for the business as a whole, to mention nothing at all about the lack of consumer loyalty. A major part of the issue is that crinkled or broken barcode labels are misleading by devices that handle bags as they fly between passenger and aircraft, culminating in an accuracy rating as low as 80 percent (Change is in the Air, 2005). For instance, Delta Airway says that the main reason behind RFID’s rollout through its baggage operations is economic, although the business believes that it will also boost customer experience.
To this end, Brussels Airport takes the hassle out of flying for its clients and helps relieve itself of the financial pressure with using RFID technology.
After a long trip, the last thing everyone needs to do is run to pick up the luggage and wait for the bags to finally find their way to the baggage carousel. Brussels Airport has worked with RFID technology to make arrivals less stressful.
How does it work?
With this bTag, a passenger orders the RFID tag to his or her home before the flight. Then attached this tag to their luggage. This RFID tag matches with readers at gateways as well as luggage carousels. So that, passengers can be easily informed by SMS and email about the location of their luggage when they are landed. Hence, customers no longer have to wait for an announcement to be made at the Carousel venue, with the details delivered to them directly upon arrival.
What is achieved?
A customized, recycled tag sold online enables regular customers via Brussels Airport to know precisely when and where to receive their luggage.
- This feature is enabling them to enjoy the environment while waiting rather than panicking for possible lost and found luggage issues.
- Tags are simpler to stick to large, strangely shaped, or oversized checked bags than other conventional monitoring methods.
- Holding an eye from afar eliminates the fear of travelers missing or stealing their baggage.
- Slower and less busy foot traffic means more revenue for airport restaurants and stores.
Each bTag is disposable and reliable, making it ideal for passengers flying regularly via Brussels Airport. And with the utilization of RFID and mobile at the same time, they deliver a highly modern and preferable approach to luggage management.
Even though you are not a regular flyer you can still use it. And also, they are suitable for odd or wide shaped luggage.
Online communication with the passenger through SMS, email, or app helps them to ‘keep a close eye’ on their baggage from a distance and reduces their worries of missing or misplaced luggage as they shop or enjoy a meal.